The Dwell Spa

Dallas, Texas

Modified brand strategy | web design

The Dwell Spa came to us with tension and confusion around all things branding. Excelling in their holistic treatment business, The Dwell Spa didn’t have time nor capacity for DIY solutions any longer. Through our work together, we were able to establish a strategic foundation, understanding who The Dwell Spa targets and why. We expanded their branding package to provide a comprehensive palette and logo suite that serves their mission and audience. Ultimately, these exercises led to a website redesign that focused on communicating The Dwell Spa’s unique essence and easing any potential client anxieties. Overall, The Dwell Spa left our time together revived in their business, renewed in confidence, and excited to continuing serving their clients with a more focused and consistent approach.