You did it. We’d like to extend a lil ‘heck yes’ to you for finally investing in new brand photography. This is a BIG deal, and to help you capitalize on the work you just put in, we’re sharing 4 quick ways to implement your new brand photography. This will be the quickest you’ve ever leveled up your professional online presence. Let’s go!

1. UPDATE YOUR WEBSITE

Your website may be flooded with stock photography that doesn’t reeeeally express what you do. Or perhaps your images are iPhone-quality placeholders that are in major need of leveling up. Sound familiar? (Mmhm, we’ve been there too). Use your new brand photography to update that website and FINALLY show what you’re all about.⁠

Here’s what you can consider:

• Does a new image tell the story better than your current photo?
• Does a new image share the emotion of who you are better than the current photo?
• Does a new image express more personality than the current photo?
• Does a new image provide more clarity and insight than the current photo?

Brand photos are powerful because they show who you are rather than simply saying who you are. Consider the power and purpose behind your new brand photography, and update accordingly!

2. UPDATE ALL THOSE PROFILE IMAGES

Ok yes this includes Instagram, Facebook, and Pinterest, but this ALSO includes LinkedIn! This is important for two (2) reasons.

1. Photos of people provide more emotions than logos (I know… as a graphic designer, I even think photography is more powerful). Here’s why: brand photography shows emotion, energy, personal connect. Do I have a feeling of who you are from your logo. YES. But can I feel your unique energy by seeing your face? Absolutely. Why do you think Rhode blasts photos of Hailey Bieber? Or why Rare Beauty shows off Selena Gomez’s beauty? Because each face of the company has a different essence about them that pulls in the intended demographic. It creates connection beyond a good product. Disclaimer: This mainly applies to businesses who’s owner is the face of this business. This may not be the best solution for larger companies.
2. Consistency between your various platforms will eventually create recognition (and might I say, another level of professionalism). This is quite simple. Repetition is key for memory. Do you remember studying for that middle school social studies test and repeating, “1492 1492 1492” until you were dang confident in Columbus’ arrival in America? With consistency of imagery, we are sub-consciously doing the same to our viewers.

3. UPDATE YOUR E-MAIL SIGNATURE

Do you ever get to the bottom of an e-mail, see their personalized e-mail signature, and think, “I love seeing her photo and knowing who I’m talking to!” This happened to me recently, and while in this scenario I knew the sender quite well, her photo added a level of connect I didn’t even know I was missing.

Now’s your chance to make others feel the same. Add your new and improved headshot to your e-mail signature to make your correspondence feel more personal and allow the reader to connect with you beyond your typed words!

4. SOCIAL MEDIA CONTENT

Ok, this one is kind of a gimme. But think about this: when you book a brand photography session with Emma Leigh Studios, you’re likely to receive 70 branded images in return. That’s a potential of 70, (yes 70!!!) Instagram posts. WHOA. How much do you post right now. Once a week? Twice a week? We’re talking 35-70 WEEKS worth of content from one branding photoshoot. Did anyone else just sigh in relief?

If you’re looking to finally invest in professional brand photography, browse our services or inquire here! You deserve this!⁠
⁠